Love it or hate it – social media is here to stay. Social media has transformed the way we do business, and specifically in real estate, it has equalized the opportunities between well-established investor billionaires and the average person just looking to get started. As a real estate investor, it is in your best interest to take advantage of the benefits of social media to further your business. Here are a few things to know about real estate investing and social media.
Broaden your presence
To successfully merge real estate investing and social media, you need to be on more than one platform. This means having a presence on Facebook, Twitter, Instagram, and LinkedIn. You should have accounts on this platform specifically for your business. On your accounts, use the same profile pictures, bio, contact information, and general branding to make your business easily recognizable.
Utilize social media correctly
Now that you are on the platforms, it’s time to learn how to use them properly. This entails exploring the purpose of each platform, i.e., know the difference between what you should post on YouTube versus Twitter. You should develop your profile so that someone visiting for the first time knows exactly who you are and what you do. While posting frequently is important, it is more valuable to post substantive content. Every post should maintain a certain level of quality and relate to your audience.
Connect with others in the industry
One of the most significant benefits of real estate investing and social media is connecting with others in your industry. These could be other investors you may partner with or great contacts for contractors, lenders, title companies, appraisers, and more. At the core of successful investing is a solid team of contacts. Social media is a great way to build a bridge to those relationships. Join investment groups, seek out networking events, and don’t be afraid to reach out.
Share, share (and share some more!)
One of the most important pieces of effective social media use is being authentic. You should be posting about every purchase, securing new deals, meeting others in the industry, visiting new listings, pictures of you reading up on a new investing skill, etc. This is what will keep your followers (aka your clients and contacts) around, and it is a way for you to leverage credibility. People want to know they are working with other real people. Therefore, showing the ins and outs of your business is a great way to connect with others.
Intro to Real Estate
If you are interested in learning more about real estate investing and social media, and other essential elements of investing, consider our team’s real estate education courses. We know firsthand the freedom and possibilities real estate investing offers, and we want to share what we know. Our courses are for those looking to leave their 9-5 in pursuit of something more fulfilling, no matter their prior experience or learning style. We use real-life investing scenarios to effectively equip our students with the tools they need to succeed.
If you are ready to invest in your future, start by investing in your education. Click here to contact us today.
Wishing you great success in all you do!